Behind the brand

Behind the Brand – By Janica

I’m Janica – an artist, an aesthetics lover, and a passionate advocate for sustainability. ✨

Growing up in the 80s, I was surrounded by climate anxiety and end-of-the-world warnings. I learned to recycle, make conscious choices, and value sustainability. Yet, life had an unexpected path for me – art.

While studying interior design, I was shocked by how perfectly good furniture was thrown away without a second thought. Buying new was the trend. I quickly realized that being a designer wasn’t my calling – but my love for meaningful, beautiful spaces was undeniable.

Eventually, I discovered my true passion: handcrafted acoustic art, where aesthetics, functionality, and sustainability come together. Every By Janica piece is unique, durable, and timeless – created with love, without unnecessary chemicals or disposable solutions.

My goal? To bring art into your home that doesn’t just decorate, but also inspires, soothes, and truly connects with you. 💛

Welcome – let’s create something extraordinary together!